Harnessing competitive advantage: A resource-based perspective on sustainable business performance in tourism villages

Harnessing competitive advantage: A resource-based perspective on sustainable business performance in tourism villages

Purpose – This research analyzes the competitive advantage of tourist villages influenced by VRIN and non-VRIN resources on the performance of tourist village businesses. The sporadic nature of village tourism development and the difficulty of getting out of the pioneer level are the problems raise...

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Bibliographic Details
Main Authors: Prof. Dr. Sri Setyo Iriani, Nuswantara Dian Anita, Pribadi Farid, Sukardani Puspita Sari, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi
Format: Article
Language:English
Published: Universitas Islam Indonesia 2025-01-01
Series:Jurnal Siasat Bisnis
Subjects:
Resource-based View
competitive advantage
VRIN
business results
tourism village
Online Access:https://journal.uii.ac.id/JSB/article/view/36276
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