Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance

Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance

Abstract As a country with high numbers of female entrepreneurs, Indonesia acknowledges that entrepreneurial orientation and marketing orientation are two critical factors that can influence the market performance of a business. This research explores the impact of these two orientations on market p...

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Bibliographic Details
Main Authors: Heny Hendrayati, Frederic Marimon, Wu-Yuin Hwang, Tia Yuliawati, Perengki Susanto, Rahmiati Rahmiati
Format: Article
Language:English
Published: SpringerOpen 2025-06-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Entrepreneurial orientation
Market orientation
Value creation
Market performance
Online Access:https://doi.org/10.1186/s13731-025-00520-w
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https://doi.org/10.1186/s13731-025-00520-w

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