Advertising in digital applications and mobile games as a monetization element
The paper explores the specifics of the term "monetization" for video games and examines similar monetization systems for non-gaming platforms. It reviews the dynamics of the video game market as a whole, particularly the mobile game market, and analyzes the current state of the mobile gam...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
V.N. Karazin Kharkov National University
2024-06-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/economy/article/view/23994 |
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