"Evaluating Celebrity Endorsement's Impact on Brand love through Brand Image in the Context of Industry Diversity: Food and Beverage and Telecommunications in Egyptian Market" "تقييم تأثير تأييد المشاهير على حب العلامة التجارية من خلال صورة العلامة التجارية في سياق تنوع الصناعة: الأغذية والمشروبات والاتصالات في السوق المصري"
This study aims to explore the impact of celebrity endorsement in social media advertisements for food, beverages, and telecommunications on brand love through brand image. Structural Equation Modeling (SEM) was used to analyze the data collected from a convenience sample of 399 students at Cairo an...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Faculty of Commerce, Port Said University
2024-04-01
|
| Series: | Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ |
| Subjects: | |
| Online Access: | https://jsst.journals.ekb.eg/article_337678_689555e15caba6671bfc05eb3988ff29.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|