A broken mirror? From representation to presentation of gender in Scandinavian news media

Across Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies...

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Main Authors: Kjeldsen Anna Karina, Schmeltz Line, Simonsen Jacob V.
Format: Article
Language:English
Published: Sciendo 2024-09-01
Series:Nordic Journal of Media Studies
Subjects:
Online Access:https://doi.org/10.2478/njms-2024-0005
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author Kjeldsen Anna Karina
Schmeltz Line
Simonsen Jacob V.
author_facet Kjeldsen Anna Karina
Schmeltz Line
Simonsen Jacob V.
author_sort Kjeldsen Anna Karina
collection DOAJ
description Across Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies have established that the Scandinavian news media display a more unequal gender representation than the society they supposedly mirror. In this article, we report on an ongoing cross-Scandinavian research project on news media content, where we explore not only the traditional metrics of how many men and women are in the news, but also, more importantly, how women and men are portrayed in news media content. The study demonstrates significant gender discrepancies, echoing findings from previous studies on the quantitative representation of women and men, and, more importantly, it introduces presentation as an additional qualitative metric. Consequently, we contribute with an analytical framework involving a range of qualitative parameters through which the news media industry can comprehensively evaluate gender equality within their content.
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institution Kabale University
issn 2003-184X
language English
publishDate 2024-09-01
publisher Sciendo
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series Nordic Journal of Media Studies
spelling doaj-art-0ed6b92d729147a7bc441361b1b75c4a2025-02-02T15:48:44ZengSciendoNordic Journal of Media Studies2003-184X2024-09-01618110910.2478/njms-2024-0005A broken mirror? From representation to presentation of gender in Scandinavian news mediaKjeldsen Anna Karina0Schmeltz Line1Simonsen Jacob V.2Department of Communication, Danish School of Media and Journalism (DMJX), DenmarkDepartment of Communication, Danish School of Media and Journalism (DMJX), DenmarkSales, Marketing and Entrepreneurship, Business Academy Aarhus (EAAA), DenmarkAcross Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies have established that the Scandinavian news media display a more unequal gender representation than the society they supposedly mirror. In this article, we report on an ongoing cross-Scandinavian research project on news media content, where we explore not only the traditional metrics of how many men and women are in the news, but also, more importantly, how women and men are portrayed in news media content. The study demonstrates significant gender discrepancies, echoing findings from previous studies on the quantitative representation of women and men, and, more importantly, it introduces presentation as an additional qualitative metric. Consequently, we contribute with an analytical framework involving a range of qualitative parameters through which the news media industry can comprehensively evaluate gender equality within their content.https://doi.org/10.2478/njms-2024-0005gender representationgender equalityjournalismnews mediaqualitative gender presentation
spellingShingle Kjeldsen Anna Karina
Schmeltz Line
Simonsen Jacob V.
A broken mirror? From representation to presentation of gender in Scandinavian news media
Nordic Journal of Media Studies
gender representation
gender equality
journalism
news media
qualitative gender presentation
title A broken mirror? From representation to presentation of gender in Scandinavian news media
title_full A broken mirror? From representation to presentation of gender in Scandinavian news media
title_fullStr A broken mirror? From representation to presentation of gender in Scandinavian news media
title_full_unstemmed A broken mirror? From representation to presentation of gender in Scandinavian news media
title_short A broken mirror? From representation to presentation of gender in Scandinavian news media
title_sort broken mirror from representation to presentation of gender in scandinavian news media
topic gender representation
gender equality
journalism
news media
qualitative gender presentation
url https://doi.org/10.2478/njms-2024-0005
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AT schmeltzline abrokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia
AT simonsenjacobv abrokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia
AT kjeldsenannakarina brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia
AT schmeltzline brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia
AT simonsenjacobv brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia