A broken mirror? From representation to presentation of gender in Scandinavian news media
Across Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies...
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Format: | Article |
Language: | English |
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Sciendo
2024-09-01
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Series: | Nordic Journal of Media Studies |
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Online Access: | https://doi.org/10.2478/njms-2024-0005 |
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author | Kjeldsen Anna Karina Schmeltz Line Simonsen Jacob V. |
author_facet | Kjeldsen Anna Karina Schmeltz Line Simonsen Jacob V. |
author_sort | Kjeldsen Anna Karina |
collection | DOAJ |
description | Across Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies have established that the Scandinavian news media display a more unequal gender representation than the society they supposedly mirror. In this article, we report on an ongoing cross-Scandinavian research project on news media content, where we explore not only the traditional metrics of how many men and women are in the news, but also, more importantly, how women and men are portrayed in news media content. The study demonstrates significant gender discrepancies, echoing findings from previous studies on the quantitative representation of women and men, and, more importantly, it introduces presentation as an additional qualitative metric. Consequently, we contribute with an analytical framework involving a range of qualitative parameters through which the news media industry can comprehensively evaluate gender equality within their content. |
format | Article |
id | doaj-art-0ed6b92d729147a7bc441361b1b75c4a |
institution | Kabale University |
issn | 2003-184X |
language | English |
publishDate | 2024-09-01 |
publisher | Sciendo |
record_format | Article |
series | Nordic Journal of Media Studies |
spelling | doaj-art-0ed6b92d729147a7bc441361b1b75c4a2025-02-02T15:48:44ZengSciendoNordic Journal of Media Studies2003-184X2024-09-01618110910.2478/njms-2024-0005A broken mirror? From representation to presentation of gender in Scandinavian news mediaKjeldsen Anna Karina0Schmeltz Line1Simonsen Jacob V.2Department of Communication, Danish School of Media and Journalism (DMJX), DenmarkDepartment of Communication, Danish School of Media and Journalism (DMJX), DenmarkSales, Marketing and Entrepreneurship, Business Academy Aarhus (EAAA), DenmarkAcross Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down. The news media is a domain where this negative development is particularly pronounced, and several studies have established that the Scandinavian news media display a more unequal gender representation than the society they supposedly mirror. In this article, we report on an ongoing cross-Scandinavian research project on news media content, where we explore not only the traditional metrics of how many men and women are in the news, but also, more importantly, how women and men are portrayed in news media content. The study demonstrates significant gender discrepancies, echoing findings from previous studies on the quantitative representation of women and men, and, more importantly, it introduces presentation as an additional qualitative metric. Consequently, we contribute with an analytical framework involving a range of qualitative parameters through which the news media industry can comprehensively evaluate gender equality within their content.https://doi.org/10.2478/njms-2024-0005gender representationgender equalityjournalismnews mediaqualitative gender presentation |
spellingShingle | Kjeldsen Anna Karina Schmeltz Line Simonsen Jacob V. A broken mirror? From representation to presentation of gender in Scandinavian news media Nordic Journal of Media Studies gender representation gender equality journalism news media qualitative gender presentation |
title | A broken mirror? From representation to presentation of gender in Scandinavian news media |
title_full | A broken mirror? From representation to presentation of gender in Scandinavian news media |
title_fullStr | A broken mirror? From representation to presentation of gender in Scandinavian news media |
title_full_unstemmed | A broken mirror? From representation to presentation of gender in Scandinavian news media |
title_short | A broken mirror? From representation to presentation of gender in Scandinavian news media |
title_sort | broken mirror from representation to presentation of gender in scandinavian news media |
topic | gender representation gender equality journalism news media qualitative gender presentation |
url | https://doi.org/10.2478/njms-2024-0005 |
work_keys_str_mv | AT kjeldsenannakarina abrokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia AT schmeltzline abrokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia AT simonsenjacobv abrokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia AT kjeldsenannakarina brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia AT schmeltzline brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia AT simonsenjacobv brokenmirrorfromrepresentationtopresentationofgenderinscandinaviannewsmedia |