ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at est...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/975 |
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| _version_ | 1832541940521893888 |
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| author | V. Zhukov M. Zhukova |
| author_facet | V. Zhukov M. Zhukova |
| author_sort | V. Zhukov |
| collection | DOAJ |
| description | In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at establishing two-way long-term contact with the target market integrated marketing communications.The main tools of integrated marketing communications: advertising, public relations, sales promotion and direct marketing - has been analyzed in detail. The problems are shown, the solution of which is directed to use each instrument of integrated marketing communications, as well as the possibilities of their use depending on the type of the market, the type of goods and services, the characteristics of consumer behavior, the market situation |
| format | Article |
| id | doaj-art-0eadb3e24cc043aab848ccb2780d49dd |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-0eadb3e24cc043aab848ccb2780d49dd2025-02-04T08:27:54ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-03-0103838910.26425/1816-4277-2018-3-83-89975ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONSV. Zhukov0M. Zhukova1State University of ManagementState University of ManagementIn its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at establishing two-way long-term contact with the target market integrated marketing communications.The main tools of integrated marketing communications: advertising, public relations, sales promotion and direct marketing - has been analyzed in detail. The problems are shown, the solution of which is directed to use each instrument of integrated marketing communications, as well as the possibilities of their use depending on the type of the market, the type of goods and services, the characteristics of consumer behavior, the market situationhttps://vestnik.guu.ru/jour/article/view/975consulting companiesservicemarketingintegrated marketing communicationspromotionadvertising |
| spellingShingle | V. Zhukov M. Zhukova ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS Вестник университета consulting companies service marketing integrated marketing communications promotion advertising |
| title | ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS |
| title_full | ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS |
| title_fullStr | ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS |
| title_full_unstemmed | ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS |
| title_short | ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS |
| title_sort | advancement of consulting services based on the use of integrated marketing communications |
| topic | consulting companies service marketing integrated marketing communications promotion advertising |
| url | https://vestnik.guu.ru/jour/article/view/975 |
| work_keys_str_mv | AT vzhukov advancementofconsultingservicesbasedontheuseofintegratedmarketingcommunications AT mzhukova advancementofconsultingservicesbasedontheuseofintegratedmarketingcommunications |