Faculty acceptance and use of generative artificial intelligence in their practice

The effective integration of Generative Artificial Intelligence (GenAI) into educational practices holds promise for enhancing teaching and learning processes. Examining faculty acceptance and use of GenAI implementation can provide valuable insights into the conditions necessary for its successful...

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Main Authors: Julián Nevárez Montes, Josemaria Elizondo-Garcia
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Education
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/feduc.2025.1427450/full
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author Julián Nevárez Montes
Julián Nevárez Montes
Josemaria Elizondo-Garcia
Josemaria Elizondo-Garcia
author_facet Julián Nevárez Montes
Julián Nevárez Montes
Josemaria Elizondo-Garcia
Josemaria Elizondo-Garcia
author_sort Julián Nevárez Montes
collection DOAJ
description The effective integration of Generative Artificial Intelligence (GenAI) into educational practices holds promise for enhancing teaching and learning processes. Examining faculty acceptance and use of GenAI implementation can provide valuable insights into the conditions necessary for its successful application. This study consisted of a survey to measure the acceptance and use of GenAI in the educational practice of 208 faculty members at a private university in Mexico. The survey instrument used integrates elements of the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA). The original questionnaire was translated into Spanish and validated by experts to ensure reliability and validity in the new context. Overall, acceptance dimensions obtained middle-high results. Behavioral intention obtained the highest values whereas Subjective norm obtained the lowest values. Significant differences in GenAI acceptance regarding faculty disciplines and sociodemographics were not identified. Also, faculty GenAI acceptance is positively moderate correlated with faculty GenAI use to produce text. The identified acceptance level among faculty toward the use of GenAI in educational environments leads to expect a promising future for its integration into teaching and learning practices. In addition, further research on GenAI integration for student use and the impact of faculty training on the effective use of GenAI in educational settings are encouraged.
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spelling doaj-art-0e997f78dd1245c5aa28b414cc37133a2025-02-03T06:33:22ZengFrontiers Media S.A.Frontiers in Education2504-284X2025-02-011010.3389/feduc.2025.14274501427450Faculty acceptance and use of generative artificial intelligence in their practiceJulián Nevárez Montes0Julián Nevárez Montes1Josemaria Elizondo-Garcia2Josemaria Elizondo-Garcia3School of Education and Humanities, Universidad de Monterrey, San Pedro Garza García, MexicoSchool of Humanities and Education, Tecnológico de Monterrey, Monterrey, MexicoSchool of Education and Humanities, Universidad de Monterrey, San Pedro Garza García, MexicoSchool of Humanities and Education, Tecnológico de Monterrey, Monterrey, MexicoThe effective integration of Generative Artificial Intelligence (GenAI) into educational practices holds promise for enhancing teaching and learning processes. Examining faculty acceptance and use of GenAI implementation can provide valuable insights into the conditions necessary for its successful application. This study consisted of a survey to measure the acceptance and use of GenAI in the educational practice of 208 faculty members at a private university in Mexico. The survey instrument used integrates elements of the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA). The original questionnaire was translated into Spanish and validated by experts to ensure reliability and validity in the new context. Overall, acceptance dimensions obtained middle-high results. Behavioral intention obtained the highest values whereas Subjective norm obtained the lowest values. Significant differences in GenAI acceptance regarding faculty disciplines and sociodemographics were not identified. Also, faculty GenAI acceptance is positively moderate correlated with faculty GenAI use to produce text. The identified acceptance level among faculty toward the use of GenAI in educational environments leads to expect a promising future for its integration into teaching and learning practices. In addition, further research on GenAI integration for student use and the impact of faculty training on the effective use of GenAI in educational settings are encouraged.https://www.frontiersin.org/articles/10.3389/feduc.2025.1427450/fullfacultygenerative artificial intelligencetechnology acceptanceeducational technologyhigher education
spellingShingle Julián Nevárez Montes
Julián Nevárez Montes
Josemaria Elizondo-Garcia
Josemaria Elizondo-Garcia
Faculty acceptance and use of generative artificial intelligence in their practice
Frontiers in Education
faculty
generative artificial intelligence
technology acceptance
educational technology
higher education
title Faculty acceptance and use of generative artificial intelligence in their practice
title_full Faculty acceptance and use of generative artificial intelligence in their practice
title_fullStr Faculty acceptance and use of generative artificial intelligence in their practice
title_full_unstemmed Faculty acceptance and use of generative artificial intelligence in their practice
title_short Faculty acceptance and use of generative artificial intelligence in their practice
title_sort faculty acceptance and use of generative artificial intelligence in their practice
topic faculty
generative artificial intelligence
technology acceptance
educational technology
higher education
url https://www.frontiersin.org/articles/10.3389/feduc.2025.1427450/full
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