The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
Guerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise. Unlike traditional advertising strategies, guerrilla marketing relies on symbolic and unexpected methods to attract consumer attention an...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2025-03-01
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| Series: | İletişim Kuram ve Araştırma Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4299794 |
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