Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand

Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand

This study investigates how artificial intelligence (AI)-enabled service attributes affect customer satisfaction and loyalty in chain hotels located in coastal tourism destinations in Western Thailand. We integrate the technology acceptance model, SERVQUAL, the stimulus-organism-response model, and...

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Bibliographic Details
Main Authors: Noptanit Chotisarn, Thadathibesra Phuthong
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
Artificial intelligence
Customer loyalty
hospitality
Satisfaction
Service efficiency
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291125000336
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