Research on Coordination of Fresh Agricultural Product Supply Chain considering Fresh-Keeping Effort Level under Retailer Risk Avoidance

Considering that the demand for fresh agricultural products is affected by product freshness and price, a two-level fresh agricultural product supply chain decision model consisting of a risk-neutral supplier and a risk-averse retailer is constructed. In order to increase consumer demand for fresh a...

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Bibliographic Details
Main Authors: Yangang Feng, Yi Hu, Lin He
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/5527215
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