PECULIARITIES OF ADVERTISING IN E-COMMERCE
The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed....
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1036 |
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| _version_ | 1832541940083589120 |
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| author | I. Soklakova I. Surat |
| author_facet | I. Soklakova I. Surat |
| author_sort | I. Soklakova |
| collection | DOAJ |
| description | The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses. |
| format | Article |
| id | doaj-art-0d6a04d8a3b64a498945a2263089550b |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-05-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-0d6a04d8a3b64a498945a2263089550b2025-02-04T08:27:55ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-05-010512012510.26425/1816-4277-2018-5-120-1251036PECULIARITIES OF ADVERTISING IN E-COMMERCEI. Soklakova0I. Surat1Moscow Economic InstituteMoscow Economic InstituteThe functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses.https://vestnik.guu.ru/jour/article/view/1036advertisinge-commerceinternet advertisinginternet advantagesdisadvantages of internet advertisingconsumer goods |
| spellingShingle | I. Soklakova I. Surat PECULIARITIES OF ADVERTISING IN E-COMMERCE Вестник университета advertising e-commerce internet advertising internet advantages disadvantages of internet advertising consumer goods |
| title | PECULIARITIES OF ADVERTISING IN E-COMMERCE |
| title_full | PECULIARITIES OF ADVERTISING IN E-COMMERCE |
| title_fullStr | PECULIARITIES OF ADVERTISING IN E-COMMERCE |
| title_full_unstemmed | PECULIARITIES OF ADVERTISING IN E-COMMERCE |
| title_short | PECULIARITIES OF ADVERTISING IN E-COMMERCE |
| title_sort | peculiarities of advertising in e commerce |
| topic | advertising e-commerce internet advertising internet advantages disadvantages of internet advertising consumer goods |
| url | https://vestnik.guu.ru/jour/article/view/1036 |
| work_keys_str_mv | AT isoklakova peculiaritiesofadvertisinginecommerce AT isurat peculiaritiesofadvertisinginecommerce |