Using Marketing Technologies to Increase User Engagement on Library’s Social Media Pages

A significant portion of the online activities of a modern man is associated with the space of social media, where his need to demonstrate his competence, to be recognized by other users, and to possess information is realized. For libraries, such a space is a vital tool of ensuring interactions wit...

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Bibliographic Details
Main Author: A. E. Rykhtorova
Format: Article
Language:Russian
Published: Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2021-10-01
Series:Библиосфера
Subjects:
Online Access:https://www.bibliosphere.ru/jour/article/view/1781
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