Librarian-academic collaboration: the role of strategic communication and relationship management

Information literacy and critical thinking skills are essential in the information age towards achieving academic success and being adequately skilled for lifelong learning. Academic libraries have an indispensable role to play in this regard. Collaboration between librarians and academics is impor...

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Main Author: Marlene Wiggil
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
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Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1663
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author Marlene Wiggil
author_facet Marlene Wiggil
author_sort Marlene Wiggil
collection DOAJ
description Information literacy and critical thinking skills are essential in the information age towards achieving academic success and being adequately skilled for lifelong learning. Academic libraries have an indispensable role to play in this regard. Collaboration between librarians and academics is important to ensure both effective information-literacy training and service provision to students and to the academic community. However, a lack of understanding, knowledge, and communication regarding academic libraries’ teaching and research role is proving to be an obstacle in obtaining librarian-academic collaboration. Academic libraries do mostly not apply strategic communication management to build and maintain relationships with its stakeholders, which contributes to the challenges surrounding librarian-academic collaboration. This paper reports on how four academic libraries practise communication and relationship management to enhance librarian-academic collaboration. The study aims to make recommendations for the application of more effective, strategy-driven communication and relationship management to enhance librarian-academic collaboration.
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publishDate 2022-10-01
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spelling doaj-art-0d44c5a2ae6a456c815b476d57aa97252025-01-20T08:54:19ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0130210.36615/jcsa.v30i2.1663Librarian-academic collaboration: the role of strategic communication and relationship managementMarlene Wiggil0https://orcid.org/0000-0002-4024-9965North-West University Information literacy and critical thinking skills are essential in the information age towards achieving academic success and being adequately skilled for lifelong learning. Academic libraries have an indispensable role to play in this regard. Collaboration between librarians and academics is important to ensure both effective information-literacy training and service provision to students and to the academic community. However, a lack of understanding, knowledge, and communication regarding academic libraries’ teaching and research role is proving to be an obstacle in obtaining librarian-academic collaboration. Academic libraries do mostly not apply strategic communication management to build and maintain relationships with its stakeholders, which contributes to the challenges surrounding librarian-academic collaboration. This paper reports on how four academic libraries practise communication and relationship management to enhance librarian-academic collaboration. The study aims to make recommendations for the application of more effective, strategy-driven communication and relationship management to enhance librarian-academic collaboration. https://journals.uj.ac.za/index.php/jcsa/article/view/1663Information literacy and critical thinkingskilledlifelong learningAcademic librarieslibrariansacademics
spellingShingle Marlene Wiggil
Librarian-academic collaboration: the role of strategic communication and relationship management
Communicare
Information literacy and critical thinking
skilled
lifelong learning
Academic libraries
librarians
academics
title Librarian-academic collaboration: the role of strategic communication and relationship management
title_full Librarian-academic collaboration: the role of strategic communication and relationship management
title_fullStr Librarian-academic collaboration: the role of strategic communication and relationship management
title_full_unstemmed Librarian-academic collaboration: the role of strategic communication and relationship management
title_short Librarian-academic collaboration: the role of strategic communication and relationship management
title_sort librarian academic collaboration the role of strategic communication and relationship management
topic Information literacy and critical thinking
skilled
lifelong learning
Academic libraries
librarians
academics
url https://journals.uj.ac.za/index.php/jcsa/article/view/1663
work_keys_str_mv AT marlenewiggil librarianacademiccollaborationtheroleofstrategiccommunicationandrelationshipmanagement