Analysis of the Effect of Social Capital on Brand Performance with the Mediating Role of Employees’ Brand Citizenship Behavior
AbstractOrganizational Social CapitalThe history of social capital goes back to classical economists like Adam Smith and John Stuart Mill and sociologists like Max Weber who used cultural factors to analyze economic phenomena. Social capital has been defined as the total of real and potential resour...
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| Format: | Article |
| Language: | fas |
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University of Sistan and Baluchestan
2024-12-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_8124_c555c348a94901bacf65303fd9604182.pdf |
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