An exploration of South African corporate communication practices and trends
This study explored the status of corporate communication in selected South African companies. The main purpose of the study was to determine the levels of corporate communication knowledge and practical abilities of top corporate communication professionals. The research design adopted was a mixed...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1700 |
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| _version_ | 1832593750745939968 |
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| author | Meintjes Corne Ilse Niemann-Struweg Gideon de Wet |
| author_facet | Meintjes Corne Ilse Niemann-Struweg Gideon de Wet |
| author_sort | Meintjes Corne |
| collection | DOAJ |
| description |
This study explored the status of corporate communication in selected South African companies.
The main purpose of the study was to determine the levels of corporate communication knowledge
and practical abilities of top corporate communication professionals. The research design adopted
was a mixed method approach utilising a sequential transformatory model. The sample, selected
through purposive and convenience sampling, consisted of twenty-six professionals drawn from
a wide range of businesses and sectors in South Africa.
The study indicates that corporate communication professionals deal with stakeholder-relationship
management and perceive their roles as being strategic, then managerial, and lastly technical
in nature, which is however often not practically applied. Furthermore, the study alludes to the
fact that the corporate communication professionals concerned had a basic understanding of
the strategic issues where the strategic implications of issues of publicity, company image and
reputation were seemingly grasped by professionals. This highlights the need for continuous
training in corporate communication - particularly at the strategic level- although it is apparent
that corporate communication professionals need to be schooled continuously in a fundamental
understanding and analysis of power relations, ranging from the most basic interpersonal levels
to the socio-political contexts. Such training may allude to how these contexts, these relations,
affect the way in which practitioners put it into practice. The study forms part of an international
benchmarking survey that aims to contribute to a better understanding of corporate communication
best practices worldwide.
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| format | Article |
| id | doaj-art-0cc3b471d0294ce3bbba449b1b0eb564 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-0cc3b471d0294ce3bbba449b1b0eb5642025-01-20T08:53:34ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0128210.36615/jcsa.v28i2.1700An exploration of South African corporate communication practices and trendsMeintjes Corne 0https://orcid.org/0000-0002-8096-332XIlse Niemann-Struweg1https://orcid.org/0000-0002-1448-5286Gideon de Wet2https://orcid.org/0000-0001-9291-9871Monash University Monash University University of Kwazulu Natal This study explored the status of corporate communication in selected South African companies. The main purpose of the study was to determine the levels of corporate communication knowledge and practical abilities of top corporate communication professionals. The research design adopted was a mixed method approach utilising a sequential transformatory model. The sample, selected through purposive and convenience sampling, consisted of twenty-six professionals drawn from a wide range of businesses and sectors in South Africa. The study indicates that corporate communication professionals deal with stakeholder-relationship management and perceive their roles as being strategic, then managerial, and lastly technical in nature, which is however often not practically applied. Furthermore, the study alludes to the fact that the corporate communication professionals concerned had a basic understanding of the strategic issues where the strategic implications of issues of publicity, company image and reputation were seemingly grasped by professionals. This highlights the need for continuous training in corporate communication - particularly at the strategic level- although it is apparent that corporate communication professionals need to be schooled continuously in a fundamental understanding and analysis of power relations, ranging from the most basic interpersonal levels to the socio-political contexts. Such training may allude to how these contexts, these relations, affect the way in which practitioners put it into practice. The study forms part of an international benchmarking survey that aims to contribute to a better understanding of corporate communication best practices worldwide. https://journals.uj.ac.za/index.php/jcsa/article/view/1700corporate communicationlevels of corporate communicationknowledge and practical abilities |
| spellingShingle | Meintjes Corne Ilse Niemann-Struweg Gideon de Wet An exploration of South African corporate communication practices and trends Communicare corporate communication levels of corporate communication knowledge and practical abilities |
| title | An exploration of South African corporate communication practices and trends |
| title_full | An exploration of South African corporate communication practices and trends |
| title_fullStr | An exploration of South African corporate communication practices and trends |
| title_full_unstemmed | An exploration of South African corporate communication practices and trends |
| title_short | An exploration of South African corporate communication practices and trends |
| title_sort | exploration of south african corporate communication practices and trends |
| topic | corporate communication levels of corporate communication knowledge and practical abilities |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1700 |
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