Towards more effective leadership communication
Contemporary organisations and their leaders are continually tasked with finding new ways of creating value for their stakeholders. Leadership effectiveness is critical within large organisations, and leadership communication ranks as the top critical driver of organisational results. This underlin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1577 |
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| Summary: | Contemporary organisations and their leaders are continually tasked with finding new ways of
creating value for their stakeholders. Leadership effectiveness is critical within large organisations,
and leadership communication ranks as the top critical driver of organisational results. This
underlines the importance of leaders being capable communicators responsible for adding value
to organisations. However, discussions on the topic of leadership communication are rare. This
highlights the fact that the field of organisational communication has had limited engagement
with the world of leadership. This study aimed to address this knowledge gap and focused on
the role of communication in the leadership process, and attempted to identify ways in which
leadership communication could be improved. Leadership communication was explored from two
different perspectives to provide a more comprehensive analysis of the phenomenon. Rogers’
revolutionary conceptual analysis was employed to investigate the foundation of the concept.
Thereafter, a phenomenological study was undertaken among communication professionals
exposed to leadership communication to explore their lived experiences of the phenomenon. The
data from the phenomenological study were used to enhance the conceptual analysis. Effective
leadership communication was described as a socially constructed and relational concept that
should endorse meaning-making in particular contexts. Guidelines are presented to enhance the
effectiveness of leadership communication.
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| ISSN: | 0259-0069 2957-7950 |