Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

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Bibliographic Details
Main Authors: Anh Duc Do, Dieu Linh Ha, Thi Thuy Linh Phan, Thi Mai Bui, Tran Bao Ngoc Le, Minh Ngoc Tran, Diem Quynh Dang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI
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