Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

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Main Authors: Anh Duc Do, Dieu Linh Ha, Thi Thuy Linh Phan, Thi Mai Bui, Tran Bao Ngoc Le, Minh Ngoc Tran, Diem Quynh Dang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI
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author Anh Duc Do
Dieu Linh Ha
Thi Thuy Linh Phan
Thi Mai Bui
Tran Bao Ngoc Le
Minh Ngoc Tran
Diem Quynh Dang
author_facet Anh Duc Do
Dieu Linh Ha
Thi Thuy Linh Phan
Thi Mai Bui
Tran Bao Ngoc Le
Minh Ngoc Tran
Diem Quynh Dang
author_sort Anh Duc Do
collection DOAJ
format Article
id doaj-art-0c27fc56f12e4d1ab17a69b8c0c4b33c
institution OA Journals
issn 1932-6203
language English
publishDate 2025-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj-art-0c27fc56f12e4d1ab17a69b8c0c4b33c2025-08-20T02:01:55ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01205Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perceptionAnh Duc DoDieu Linh HaThi Thuy Linh PhanThi Mai BuiTran Bao Ngoc LeMinh Ngoc TranDiem Quynh Danghttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI
spellingShingle Anh Duc Do
Dieu Linh Ha
Thi Thuy Linh Phan
Thi Mai Bui
Tran Bao Ngoc Le
Minh Ngoc Tran
Diem Quynh Dang
Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
PLoS ONE
title Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
title_full Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
title_fullStr Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
title_full_unstemmed Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
title_short Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
title_sort antecedents of gen z s green purchase intention in vietnam s fashion industry with the moderating role of greenwash perception
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI
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