Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI |
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| author | Anh Duc Do Dieu Linh Ha Thi Thuy Linh Phan Thi Mai Bui Tran Bao Ngoc Le Minh Ngoc Tran Diem Quynh Dang |
| author_facet | Anh Duc Do Dieu Linh Ha Thi Thuy Linh Phan Thi Mai Bui Tran Bao Ngoc Le Minh Ngoc Tran Diem Quynh Dang |
| author_sort | Anh Duc Do |
| collection | DOAJ |
| format | Article |
| id | doaj-art-0c27fc56f12e4d1ab17a69b8c0c4b33c |
| institution | OA Journals |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-0c27fc56f12e4d1ab17a69b8c0c4b33c2025-08-20T02:01:55ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01205Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perceptionAnh Duc DoDieu Linh HaThi Thuy Linh PhanThi Mai BuiTran Bao Ngoc LeMinh Ngoc TranDiem Quynh Danghttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI |
| spellingShingle | Anh Duc Do Dieu Linh Ha Thi Thuy Linh Phan Thi Mai Bui Tran Bao Ngoc Le Minh Ngoc Tran Diem Quynh Dang Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception PLoS ONE |
| title | Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception |
| title_full | Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception |
| title_fullStr | Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception |
| title_full_unstemmed | Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception |
| title_short | Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception |
| title_sort | antecedents of gen z s green purchase intention in vietnam s fashion industry with the moderating role of greenwash perception |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI |
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