ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A COMPREHENSIVE LITERATURE REVIEW
In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to del...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-05-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no26vol2/15.pdf |
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