Gender Preferences for Men and Women Advertising Models in Saudi Arabia
# Purpose This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the oth...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2021-11-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://www.ajpor.org/article/30076-gender-preferences-for-men-and-women-advertising-models-in-saudi-arabia |
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