Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa
Consumers are constantly seeking out new and memorable experiences. This study empirically examines how external factors, such as the characteristics of innovation (relative advantage, trialability, observability, low complexity, compatibility) and exterior store design, and internal factors (positi...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2022-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2022/iss2/4/ |
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| author | Miriam-Miri Retief Bertha Jacobs Ann-Marie Fiore |
| author_facet | Miriam-Miri Retief Bertha Jacobs Ann-Marie Fiore |
| author_sort | Miriam-Miri Retief |
| collection | DOAJ |
| description | Consumers are constantly seeking out new and memorable experiences. This study empirically examines how external factors, such as the characteristics of innovation (relative advantage, trialability, observability, low complexity, compatibility) and exterior store design, and internal factors (positive mood, hedonic motivations, consumer innovativeness) aff ect young consumers’ impulse intention toward visiting pop-up stores in the South African context. Survey data was collected from a convenient sample of 461 students from two universities in South Africa via a self-administered questionnaire. Multiple regression analysis revealed that (a) external factors related to the characteristics of innovation (i.e., compatibility and low complexity), (b) exterior store design, and (c) the internal factor, consumer innovativeness, had a signifi cant influence on consumers’ impulse intentions to visit pop-up shops. The study examined pop-up retail through the lens of impulse behaviour in an emerging market. The study contributes to the understanding of factors influencing the success of pop-up stores in emerging markets. In particular, the understanding of the factors that lead to impulse intentions towards pop-up retail, which has been overlooked in research. |
| format | Article |
| id | doaj-art-0b23294347944162bfdff46f9c02a984 |
| institution | Kabale University |
| issn | 2449-6634 |
| language | English |
| publishDate | 2022-01-01 |
| publisher | University of Warsaw |
| record_format | Article |
| series | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| spelling | doaj-art-0b23294347944162bfdff46f9c02a9842025-02-05T12:33:41ZengUniversity of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets2449-66342022-01-0120222536810.7172/2449-6634.jmcbem.2022.2.4Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South AfricaMiriam-Miri Retief0https://orcid.org/0000-0001-7470-6418Bertha Jacobs1https://orcid.org/0000-0001-7802-9661Ann-Marie Fiore2https://orcid.org/0000-0002-2157-6717Department of Marketing, Supply Chain and Sport Management, Tshwane University of Technology/ Department of Consumer and Food Sciences, University of Pretoria, South Africa Department of Consumer and Food Sciences, University of Pretoria, South AfricaDepartment of Apparel, Events, and Hospitality Management, Iowa State University, USAConsumers are constantly seeking out new and memorable experiences. This study empirically examines how external factors, such as the characteristics of innovation (relative advantage, trialability, observability, low complexity, compatibility) and exterior store design, and internal factors (positive mood, hedonic motivations, consumer innovativeness) aff ect young consumers’ impulse intention toward visiting pop-up stores in the South African context. Survey data was collected from a convenient sample of 461 students from two universities in South Africa via a self-administered questionnaire. Multiple regression analysis revealed that (a) external factors related to the characteristics of innovation (i.e., compatibility and low complexity), (b) exterior store design, and (c) the internal factor, consumer innovativeness, had a signifi cant influence on consumers’ impulse intentions to visit pop-up shops. The study examined pop-up retail through the lens of impulse behaviour in an emerging market. The study contributes to the understanding of factors influencing the success of pop-up stores in emerging markets. In particular, the understanding of the factors that lead to impulse intentions towards pop-up retail, which has been overlooked in research.https://press.wz.uw.edu.pl/jmcbem/vol2022/iss2/4/pop-up storesimpulse intentioninnovation characteristicsexterior designpositivemoodhedonic motivationsconsumer innovativeness |
| spellingShingle | Miriam-Miri Retief Bertha Jacobs Ann-Marie Fiore Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa Journal of Marketing and Consumer Behaviour in Emerging Markets pop-up stores impulse intention innovation characteristics exterior design positive mood hedonic motivations consumer innovativeness |
| title | Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa |
| title_full | Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa |
| title_fullStr | Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa |
| title_full_unstemmed | Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa |
| title_short | Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa |
| title_sort | factors influencing young consumers impulse intentions toward visiting pop up stores in south africa |
| topic | pop-up stores impulse intention innovation characteristics exterior design positive mood hedonic motivations consumer innovativeness |
| url | https://press.wz.uw.edu.pl/jmcbem/vol2022/iss2/4/ |
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