Rezagholizade, R., Sadeqi-Arani, Z., & Mazroui, E. The effect of gamification on brand co-creation in app-based businesses: Investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativeness. Iranian Business Management Association.
Chicago Style (17th ed.) CitationRezagholizade, Rayhane, Zahra Sadeqi-Arani, and Esmail Mazroui. The Effect of Gamification on Brand Co-creation in App-based Businesses: Investigating the Mediating Role of Consumer Engagement and the Moderating Role of Hedonic and Innovativeness. Iranian Business Management Association.
MLA (9th ed.) CitationRezagholizade, Rayhane, et al. The Effect of Gamification on Brand Co-creation in App-based Businesses: Investigating the Mediating Role of Consumer Engagement and the Moderating Role of Hedonic and Innovativeness. Iranian Business Management Association.