BROADBAND PENETRATION, MOBILE DATA PRICING, AND E-COMMERCE ADOPTION IN SOUTH AFRICA

BROADBAND PENETRATION, MOBILE DATA PRICING, AND E-COMMERCE ADOPTION IN SOUTH AFRICA

South Africa’s digital economy continues to grow, yet the uneven adoption of e-commerce remains a pressing challenge driven by infrastructural gaps and data affordability issues. This study aimed to assess the direct effects of broadband penetration and mobile data pricing on the e-commerce user ra...

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Bibliographic Details
Main Author: NAGERI Kamaldeen
Format: Article
Language:English
Published: Federal University Wukari 2025-06-01
Series:International Studies Journal
Subjects:
Broadband penetration
mobile data pricing
e-commerce adoption
South Africa
secondary data
digital economy
Online Access:https://wissjournals.com.ng/index.php/wiss/article/view/676
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