Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms
Signal plays a significant role in the online retailing market, especially where the service quality of sellers is unobservable. In the current study, a game-theoretical model was formulated to help examine whether the new delivery service called distribution alliance in the electronic market can se...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/7912567 |
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| _version_ | 1832561405042098176 |
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| author | Yufei Yan Zuoliang Ye Xiaoxiao Gong |
| author_facet | Yufei Yan Zuoliang Ye Xiaoxiao Gong |
| author_sort | Yufei Yan |
| collection | DOAJ |
| description | Signal plays a significant role in the online retailing market, especially where the service quality of sellers is unobservable. In the current study, a game-theoretical model was formulated to help examine whether the new delivery service called distribution alliance in the electronic market can serve as a superior signal in revealing online seller’s service quality. Our results showed that the certification accuracy and the application fee are closely related to the signaling effect of the distribution alliance. Specifically, we found a concrete analytical boundary where a certain high level of certification accuracy is required to guarantee the existence of market equilibrium, and a corresponding application fee can convoy the signal’s effectiveness. In addition, the potential extensions and limitations of this research were also discussed. |
| format | Article |
| id | doaj-art-0aafa488c91e4335a4e7481da95636ef |
| institution | Kabale University |
| issn | 1076-2787 1099-0526 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-0aafa488c91e4335a4e7481da95636ef2025-02-03T01:25:01ZengWileyComplexity1076-27871099-05262021-01-01202110.1155/2021/79125677912567Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing PlatformsYufei Yan0Zuoliang Ye1Xiaoxiao Gong2School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, ChinaSchool of International Business, Southwestern University of Finance and Economics, Chengdu 611130, ChinaSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, ChinaSignal plays a significant role in the online retailing market, especially where the service quality of sellers is unobservable. In the current study, a game-theoretical model was formulated to help examine whether the new delivery service called distribution alliance in the electronic market can serve as a superior signal in revealing online seller’s service quality. Our results showed that the certification accuracy and the application fee are closely related to the signaling effect of the distribution alliance. Specifically, we found a concrete analytical boundary where a certain high level of certification accuracy is required to guarantee the existence of market equilibrium, and a corresponding application fee can convoy the signal’s effectiveness. In addition, the potential extensions and limitations of this research were also discussed.http://dx.doi.org/10.1155/2021/7912567 |
| spellingShingle | Yufei Yan Zuoliang Ye Xiaoxiao Gong Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms Complexity |
| title | Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms |
| title_full | Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms |
| title_fullStr | Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms |
| title_full_unstemmed | Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms |
| title_short | Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms |
| title_sort | using distribution alliance to signal the seller s service quality in online retailing platforms |
| url | http://dx.doi.org/10.1155/2021/7912567 |
| work_keys_str_mv | AT yufeiyan usingdistributionalliancetosignalthesellersservicequalityinonlineretailingplatforms AT zuoliangye usingdistributionalliancetosignalthesellersservicequalityinonlineretailingplatforms AT xiaoxiaogong usingdistributionalliancetosignalthesellersservicequalityinonlineretailingplatforms |