Research on Live Streaming Sale Strategy for Leather Goods based on Social Media User Behavior Model
Live streaming sale is an important model for online sale of leather products. How to arouse user interest, stimulate their purchasing desire, and promote their purchasing behavior during live streaming sales is the difficulty of leather product marketing. Based on the social media user behavior mod...
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| Main Authors: | Jiangwei HU, Guocai ZHANG |
|---|---|
| Format: | Article |
| Language: | zho |
| Published: |
Leather Science and Engineering Editorial Office
2025-04-01
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| Series: | Pige Kexue Yu Gongcheng |
| Subjects: | |
| Online Access: | http://www.scupgkg.cn/article/doi/10.12472/j.issn.1004-7964.202400097 |
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