Die korporatiewe identiteit van organisasies
Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon. It is essential therefore first to examine the nature and characteristics of corporate identity be...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2158 |
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| _version_ | 1832593835091296256 |
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| author | Louise Nieuwmeijer |
| author_facet | Louise Nieuwmeijer |
| author_sort | Louise Nieuwmeijer |
| collection | DOAJ |
| description |
Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon. It is essential therefore first to examine the nature and characteristics of corporate identity before analysing it. Problems in researching corporate identity and possible solutions will also be discussed in this paper.
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| format | Article |
| id | doaj-art-097b357ce1334928927da054462f3d01 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-097b357ce1334928927da054462f3d012025-01-20T08:42:28ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-013210.36615/jcsa.v3i2.2158Die korporatiewe identiteit van organisasiesLouise Nieuwmeijer0University of South Africa Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon. It is essential therefore first to examine the nature and characteristics of corporate identity before analysing it. Problems in researching corporate identity and possible solutions will also be discussed in this paper. https://journals.uj.ac.za/index.php/jcsa/article/view/2158organisationsplanning, projecting and changing corporate identities |
| spellingShingle | Louise Nieuwmeijer Die korporatiewe identiteit van organisasies Communicare organisations planning, projecting and changing corporate identities |
| title | Die korporatiewe identiteit van organisasies |
| title_full | Die korporatiewe identiteit van organisasies |
| title_fullStr | Die korporatiewe identiteit van organisasies |
| title_full_unstemmed | Die korporatiewe identiteit van organisasies |
| title_short | Die korporatiewe identiteit van organisasies |
| title_sort | die korporatiewe identiteit van organisasies |
| topic | organisations planning, projecting and changing corporate identities |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2158 |
| work_keys_str_mv | AT louisenieuwmeijer diekorporatieweidentiteitvanorganisasies |