Infographics as a tool for presentation of an organisation in the media space
Infographics are used to display information in a visual form with a graphic component, and have become widespread due to the convergence of the media space, which has transformed the processes of collecting, processing, broadcasting, and, most importantly, presenting information. The purpose of the...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2024-10-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/331 |
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| author | V. V. Zotov O. I. Molchanova |
| author_facet | V. V. Zotov O. I. Molchanova |
| author_sort | V. V. Zotov |
| collection | DOAJ |
| description | Infographics are used to display information in a visual form with a graphic component, and have become widespread due to the convergence of the media space, which has transformed the processes of collecting, processing, broadcasting, and, most importantly, presenting information. The purpose of the article is to consider infographics as a media format for self-presentation of an organisation, as a tool for managing its image. The conducted analysis allows us to show a classification of the infographics according to the following criteria: display method, data type, purpose, presentation format, presence of interactivity, and time perspective. The functionality of the infographics is quite wide: these are functions, such as cognitive, analytical, factual, instructive, argumentative, ascertaining, attractive, expressive, aesthetic, identification, decorative, etc. However, some functions are still not sufficiently disclosed. The article examines the function of presenting the infographics in the media space and, based on a rapid survey, shows its importance in terms of informing the audience about the content of the organisation’s activities, revealing the viral potential of the infographics and its impact on the positive perception of the audience. This all points to the possibility of using the infographics as a media format for self-presentation of an organisation in various target communities, as an effective tool for managing image perception. |
| format | Article |
| id | doaj-art-09354f5dcfb7435ba08b460c9960937d |
| institution | Kabale University |
| issn | 2658-347X 2713-1653 |
| language | Russian |
| publishDate | 2024-10-01 |
| publisher | State University of Management |
| record_format | Article |
| series | Цифровая социология |
| spelling | doaj-art-09354f5dcfb7435ba08b460c9960937d2025-02-04T16:32:35ZrusState University of ManagementЦифровая социология2658-347X2713-16532024-10-0173809010.26425/2658-347X-2024-7-3-80-90210Infographics as a tool for presentation of an organisation in the media spaceV. V. Zotov0O. I. Molchanova1Moscow Institute of Physics and TechnologySaint-Petersburg State University of EconomicsInfographics are used to display information in a visual form with a graphic component, and have become widespread due to the convergence of the media space, which has transformed the processes of collecting, processing, broadcasting, and, most importantly, presenting information. The purpose of the article is to consider infographics as a media format for self-presentation of an organisation, as a tool for managing its image. The conducted analysis allows us to show a classification of the infographics according to the following criteria: display method, data type, purpose, presentation format, presence of interactivity, and time perspective. The functionality of the infographics is quite wide: these are functions, such as cognitive, analytical, factual, instructive, argumentative, ascertaining, attractive, expressive, aesthetic, identification, decorative, etc. However, some functions are still not sufficiently disclosed. The article examines the function of presenting the infographics in the media space and, based on a rapid survey, shows its importance in terms of informing the audience about the content of the organisation’s activities, revealing the viral potential of the infographics and its impact on the positive perception of the audience. This all points to the possibility of using the infographics as a media format for self-presentation of an organisation in various target communities, as an effective tool for managing image perception.https://digitalsociology.guu.ru/jour/article/view/331infographicsmedia convergencemedia spacepresentation of organisationimageformat for presenting informationmediamanagement tool |
| spellingShingle | V. V. Zotov O. I. Molchanova Infographics as a tool for presentation of an organisation in the media space Цифровая социология infographics media convergence media space presentation of organisation image format for presenting information media management tool |
| title | Infographics as a tool for presentation of an organisation in the media space |
| title_full | Infographics as a tool for presentation of an organisation in the media space |
| title_fullStr | Infographics as a tool for presentation of an organisation in the media space |
| title_full_unstemmed | Infographics as a tool for presentation of an organisation in the media space |
| title_short | Infographics as a tool for presentation of an organisation in the media space |
| title_sort | infographics as a tool for presentation of an organisation in the media space |
| topic | infographics media convergence media space presentation of organisation image format for presenting information media management tool |
| url | https://digitalsociology.guu.ru/jour/article/view/331 |
| work_keys_str_mv | AT vvzotov infographicsasatoolforpresentationofanorganisationinthemediaspace AT oimolchanova infographicsasatoolforpresentationofanorganisationinthemediaspace |