Hubungan Celebrity Endorser Dengan Impulsive Buying Di Instagram Pada Gen Z Di Fakultas Psikologi Universitas Medan Area
Penelitian ini bertujuan untuk mengetahui hubungan antara Celebrity endorser dengan impulsive buying di instagram pada gen z di fakultas psikologi Universitas Medan Area. Sampel yang digunakan dalam penelitian ini sebanyak 72 mahasiswa. Dengan menggunakan teknik sempling purposive sampling. Metode y...
Saved in:
| Main Authors: | Kerista Maulana Sembiring, Arif Fachrian |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Granada El-Fath
2024-05-01
|
| Series: | Islamika Granada |
| Subjects: | |
| Online Access: | https://penelitimuda.com/index.php/IG/article/view/254 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya
by: Calvin Rajagukguk, et al.
Published: (2024-10-01) -
Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember
by: Indah Respati Kusumasari, et al.
Published: (2025-03-01) -
RESPONS FOLLOWER TERHADAP CELEBRITY ENDORSER DALAM MEMBANGUN BRAND AWARENESS DI AKUN TIKTOK FASHION MUSLIM @LOZYHIJAB
by: Nurul Laeli, et al.
Published: (2025-05-01) -
CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN
by: Marsellia Tjondrokoesoemo
Published: (2018-04-01) -
CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS
by: Omotayo OYENIYI
Published: (2014-06-01)