Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism

This article explores the puzzling ups and downs of Tesla, going through one the most volatile stock market swings of the recent past, under conditions of financialised capitalism. We adopt a conjunctural approach, highlighting both the macro and micro dynamics shaping the firm’s financial market tr...

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Main Authors: Tobias Klinge, Stefan Ouma, Reijer Hendrikse
Format: Article
Language:English
Published: Cambridge University Press
Series:Finance and Society
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S2059599924000232/type/journal_article
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author Tobias Klinge
Stefan Ouma
Reijer Hendrikse
author_facet Tobias Klinge
Stefan Ouma
Reijer Hendrikse
author_sort Tobias Klinge
collection DOAJ
description This article explores the puzzling ups and downs of Tesla, going through one the most volatile stock market swings of the recent past, under conditions of financialised capitalism. We adopt a conjunctural approach, highlighting both the macro and micro dynamics shaping the firm’s financial market trajectory. Among these, meticulously maintained narratives, boosted by social media, attracted dedicated followers, while the rise of new retail trading platforms and excitement around Tesla’s index inclusion helped in producing its stock ‘mementum’. This volatility was further supported by an exceptionally large volume of financial derivatives trading, paralleling a public battle between short sellers and the company’s defenders. The resulting stock market boom enabled Tesla to stabilise its finances, whilst its ‘mercurial’ CEO Elon Musk negotiated the largest executive compensation package in US corporate history, turning him into the world’s richest individual. In conclusion, we argue that Tesla serves as an emblematic case of an increasingly tech-driven financialised capitalism, which scholars could use as a window to study future conjunctures.
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record_format Article
series Finance and Society
spelling doaj-art-08c1cd4f9d62488c90db669a2e9054632025-01-27T07:17:37ZengCambridge University PressFinance and Society2059-599912010.1017/fas.2024.23Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalismTobias Klinge0https://orcid.org/0000-0001-9845-8658Stefan Ouma1Reijer Hendrikse2Department of Geography, University of Bayreuth, GermanyDepartment of Geography, University of Bayreuth, GermanyDepartment of Geography, Cosmopolis Centre for Urban Research, Vrije Universiteit Brussel, BelgiumThis article explores the puzzling ups and downs of Tesla, going through one the most volatile stock market swings of the recent past, under conditions of financialised capitalism. We adopt a conjunctural approach, highlighting both the macro and micro dynamics shaping the firm’s financial market trajectory. Among these, meticulously maintained narratives, boosted by social media, attracted dedicated followers, while the rise of new retail trading platforms and excitement around Tesla’s index inclusion helped in producing its stock ‘mementum’. This volatility was further supported by an exceptionally large volume of financial derivatives trading, paralleling a public battle between short sellers and the company’s defenders. The resulting stock market boom enabled Tesla to stabilise its finances, whilst its ‘mercurial’ CEO Elon Musk negotiated the largest executive compensation package in US corporate history, turning him into the world’s richest individual. In conclusion, we argue that Tesla serves as an emblematic case of an increasingly tech-driven financialised capitalism, which scholars could use as a window to study future conjunctures.https://www.cambridge.org/core/product/identifier/S2059599924000232/type/journal_articlecorporate financefinancialisationmeme stockspeculationTesla
spellingShingle Tobias Klinge
Stefan Ouma
Reijer Hendrikse
Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
Finance and Society
corporate finance
financialisation
meme stock
speculation
Tesla
title Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
title_full Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
title_fullStr Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
title_full_unstemmed Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
title_short Capitalising on conjunctures: Tesla’s ups and downs in financialised capitalism
title_sort capitalising on conjunctures tesla s ups and downs in financialised capitalism
topic corporate finance
financialisation
meme stock
speculation
Tesla
url https://www.cambridge.org/core/product/identifier/S2059599924000232/type/journal_article
work_keys_str_mv AT tobiasklinge capitalisingonconjuncturesteslasupsanddownsinfinancialisedcapitalism
AT stefanouma capitalisingonconjuncturesteslasupsanddownsinfinancialisedcapitalism
AT reijerhendrikse capitalisingonconjuncturesteslasupsanddownsinfinancialisedcapitalism