COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT

The article analyses the distribution of counterfeit products through marketplaces in Russia in the context of the rapid growth of e-commerce, as well as the COVID-19 pandemic. Based on the analysis of statistical data of reports and reports of companies and organizations specializing in research of...

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Main Authors: A. V. Sal’nikova, Yu. A. Kudimova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2021-04-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2708
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author A. V. Sal’nikova
Yu. A. Kudimova
author_facet A. V. Sal’nikova
Yu. A. Kudimova
author_sort A. V. Sal’nikova
collection DOAJ
description The article analyses the distribution of counterfeit products through marketplaces in Russia in the context of the rapid growth of e-commerce, as well as the COVID-19 pandemic. Based on the analysis of statistical data of reports and reports of companies and organizations specializing in research of the counterfeit market in Russia, the paper concludes that marketplaces are one of the channels for the distribution of counterfeit goods. The consequences of selling counterfeit goods online have a negative impact on the state, which does not receive tax revenues to the budget, rights holders who lose their profits and reputation, as well as on consumers in the form of harm to health and threat to life. The study of the work of one of the popular marketplaces Wildberries allows us to speak about the lack of interest of the marketplace as an online trading platform in monitoring sellers (suppliers) of goods for violation of intellectual property rights. The authors of the article made a number of proposals to improve measures to counter the appearance and spread of counterfeit goods through marketplaces. The paper determines that the fight against counterfeiting should be carried out in a complex and only with the interested participation of the state, copyright holders, buyers and marketplaces.
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series Вестник университета
spelling doaj-art-089b87e9dca84e83b264294ca1139d452025-02-04T08:28:07ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-04-010211712310.26425/1816-4277-2021-2-117-1231975COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENTA. V. Sal’nikova0Yu. A. Kudimova1Vladimir State University named after Alexander Grigorievich and Nickolay Grigorievich StoletovsVladimir State University named after Alexander Grigorievich and Nickolay Grigorievich StoletovsThe article analyses the distribution of counterfeit products through marketplaces in Russia in the context of the rapid growth of e-commerce, as well as the COVID-19 pandemic. Based on the analysis of statistical data of reports and reports of companies and organizations specializing in research of the counterfeit market in Russia, the paper concludes that marketplaces are one of the channels for the distribution of counterfeit goods. The consequences of selling counterfeit goods online have a negative impact on the state, which does not receive tax revenues to the budget, rights holders who lose their profits and reputation, as well as on consumers in the form of harm to health and threat to life. The study of the work of one of the popular marketplaces Wildberries allows us to speak about the lack of interest of the marketplace as an online trading platform in monitoring sellers (suppliers) of goods for violation of intellectual property rights. The authors of the article made a number of proposals to improve measures to counter the appearance and spread of counterfeit goods through marketplaces. The paper determines that the fight against counterfeiting should be carried out in a complex and only with the interested participation of the state, copyright holders, buyers and marketplaces.https://vestnik.guu.ru/jour/article/view/2708counterfeitmarketplacewildberriesonline commerceonline retailcopyright holderstatepurchaserinternetintellectual property
spellingShingle A. V. Sal’nikova
Yu. A. Kudimova
COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
Вестник университета
counterfeit
marketplace
wildberries
online commerce
online retail
copyright holder
state
purchaser
internet
intellectual property
title COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
title_full COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
title_fullStr COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
title_full_unstemmed COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
title_short COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT
title_sort counterfeit goods in the marketplace on the example of wildberries problem statement
topic counterfeit
marketplace
wildberries
online commerce
online retail
copyright holder
state
purchaser
internet
intellectual property
url https://vestnik.guu.ru/jour/article/view/2708
work_keys_str_mv AT avsalnikova counterfeitgoodsinthemarketplaceontheexampleofwildberriesproblemstatement
AT yuakudimova counterfeitgoodsinthemarketplaceontheexampleofwildberriesproblemstatement