Suppressing the Endogenous Negative Influence Through Node Intervention in Social Networks
Viral marketing, a marketing strategy that utilizes word-of-mouth (WOM), is effective in increasing brand awareness and acquiring new customers, as WOM allows information to reach a large audience in social networks. In the past two decades, for efficient viral marketing, many studies on maximizing...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10816425/ |
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