The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East
The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagemen...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2020-07-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13712/IM_2020_02__Adwan.pdf |
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| author | Ahmad Al Adwan |
| author_facet | Ahmad Al Adwan |
| author_sort | Ahmad Al Adwan |
| collection | DOAJ |
| description | The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagement, and image perception. To this end, the study will gather data from 300 online individuals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an individual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan.
AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing. |
| format | Article |
| id | doaj-art-07244f4b92354d0eb3d84b37e0f66eef |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2020-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-07244f4b92354d0eb3d84b37e0f66eef2025-08-20T02:54:36ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262020-07-0116214615810.21511/im.16(2).2020.1113712The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle EastAhmad Al Adwan0https://orcid.org/0000-0003-0451-0182Associate Professor, Head of Marketing Department, Al-Ahliyya Amman UniversityThe study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagement, and image perception. To this end, the study will gather data from 300 online individuals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an individual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan. AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13712/IM_2020_02__Adwan.pdfbehavioral intentionimage perceptionJordanmarketingmedical tourismMiddle East |
| spellingShingle | Ahmad Al Adwan The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East Innovative Marketing behavioral intention image perception Jordan marketing medical tourism Middle East |
| title | The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East |
| title_full | The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East |
| title_fullStr | The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East |
| title_full_unstemmed | The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East |
| title_short | The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East |
| title_sort | impact of motivation factors and intention to adopt jordan as a destination for medical tourism in the middle east |
| topic | behavioral intention image perception Jordan marketing medical tourism Middle East |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13712/IM_2020_02__Adwan.pdf |
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