The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism
Purpose: The purpose of this article is to identify the role of market dynamism in the relationship between market orientation and the performance of micro, small, and medium enterprises (MSMEs) operating in technology parks (TPs) in Poland. Methodology: The two methods used for performing the quant...
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Cognitione Foundation for the Dissemination of Knowledge and Science
2021-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
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| Online Access: | https://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue2/JEMI_Vol17_Issue2_2021_Article2.pdf |
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| author | Anna Wójcik-Karpacz Jarosław Karpacz Joanna Rudawska |
| author_facet | Anna Wójcik-Karpacz Jarosław Karpacz Joanna Rudawska |
| author_sort | Anna Wójcik-Karpacz |
| collection | DOAJ |
| description | Purpose: The purpose of this article is to identify the role of market dynamism in the relationship between market orientation and the performance of micro, small, and medium enterprises (MSMEs) operating in technology parks (TPs) in Poland. Methodology: The two methods used for performing the quantitative empirical research are CAWI and PAPI. The research sample included MSMEs operating in technology parks in Poland. The article is the answer to the needs for systematic research of models between market orientation and firm performance. Findings: The research findings provide an insight into the level of market orientation and performance of the analyzed MSMEs operating in technology parks in Poland. It was found that MSMEs in the research sample were not a homogeneous group in this respect. It has been proven that market orientation is a significant stimulant of firm performance, while market dynamism has not been classified as a moderator of the market orientation–firm performance relationship. Implications for theory and practice: This study contributes to strategic management by identifying the key role of market orientation for enterprises wishing to benefit from this type of strategic orientation. The important role of the predictor – market orientation in shaping the results of micro, small and medium-sized enterprises operating at TPs in Poland has been proven. In practice, this means that increasing the level of market orientation is conducive to increasing positively assessed financial performance. Originality and value: Our research carried out at MSMEs operating in technology parks in Poland enriches and supplements knowledge about market orientation as a phenomenon of universal character because it also applies to smaller sized business organizations |
| format | Article |
| id | doaj-art-06f5832f62134fd1a55d66f58365637c |
| institution | Kabale University |
| issn | 2299-7326 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Cognitione Foundation for the Dissemination of Knowledge and Science |
| record_format | Article |
| series | Journal of Entrepreneurship, Management and Innovation |
| spelling | doaj-art-06f5832f62134fd1a55d66f58365637c2025-02-03T11:32:10ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262021-01-01172305310.7341/20211722The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamismAnna Wójcik-Karpacz0Jarosław Karpacz1Joanna Rudawska2Full Professor, Faculty of Law and Social Science, The Jan Kochanowski University in Kielce, Uniwersytecka 15, 25-406 Kielce, PolandFull Professor, Faculty of Law and Social Science, The Jan Kochanowski University in Kielce, Uniwersytecka 15, 25-406 Kielce, PolandPh.D., Faculty of Law and Social Science, The Jan Kochanowski University in Kielce, Uniwersytecka 15, 25-406 Kielce, PolandPurpose: The purpose of this article is to identify the role of market dynamism in the relationship between market orientation and the performance of micro, small, and medium enterprises (MSMEs) operating in technology parks (TPs) in Poland. Methodology: The two methods used for performing the quantitative empirical research are CAWI and PAPI. The research sample included MSMEs operating in technology parks in Poland. The article is the answer to the needs for systematic research of models between market orientation and firm performance. Findings: The research findings provide an insight into the level of market orientation and performance of the analyzed MSMEs operating in technology parks in Poland. It was found that MSMEs in the research sample were not a homogeneous group in this respect. It has been proven that market orientation is a significant stimulant of firm performance, while market dynamism has not been classified as a moderator of the market orientation–firm performance relationship. Implications for theory and practice: This study contributes to strategic management by identifying the key role of market orientation for enterprises wishing to benefit from this type of strategic orientation. The important role of the predictor – market orientation in shaping the results of micro, small and medium-sized enterprises operating at TPs in Poland has been proven. In practice, this means that increasing the level of market orientation is conducive to increasing positively assessed financial performance. Originality and value: Our research carried out at MSMEs operating in technology parks in Poland enriches and supplements knowledge about market orientation as a phenomenon of universal character because it also applies to smaller sized business organizationshttps://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue2/JEMI_Vol17_Issue2_2021_Article2.pdfmarket orientationmarket dynamismfirm performancetechnology parkmicrosmallmedium enterprisesmsmes |
| spellingShingle | Anna Wójcik-Karpacz Jarosław Karpacz Joanna Rudawska The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism Journal of Entrepreneurship, Management and Innovation market orientation market dynamism firm performance technology park micro small medium enterprises msmes |
| title | The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism |
| title_full | The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism |
| title_fullStr | The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism |
| title_full_unstemmed | The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism |
| title_short | The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism |
| title_sort | impact of market orientation on the performance of msmes operating in technology parks the role of market dynamism |
| topic | market orientation market dynamism firm performance technology park micro small medium enterprises msmes |
| url | https://jemi.edu.pl/uploadedFiles/file/all-issues/vol17/issue2/JEMI_Vol17_Issue2_2021_Article2.pdf |
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