The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia)
The increasingly rapid development of technology and accompanied by consumer behavior tends to buy and sell online to meet their daily needs. One of which is through an online marketplace. This research aimed to observe the effect of sales promotion, electronic word of mouth and online customer exp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2024-12-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/206 |
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