RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.pl/article/view/4786 |
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| _version_ | 1832574143529222144 |
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| author | Jakub Berčík Jana Gálová Elena Horska |
| author_facet | Jakub Berčík Jana Gálová Elena Horska |
| author_sort | Jakub Berčík |
| collection | DOAJ |
| format | Article |
| id | doaj-art-06a644bff91640959cbe47ef7a23f8da |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-06a644bff91640959cbe47ef7a23f8da2025-02-02T00:45:06ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAINJakub Berčík0Jana Gálová1Elena Horska2Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in NitraDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in NitraDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitrahttps://pefim.sggw.pl/article/view/4786 |
| spellingShingle | Jakub Berčík Jana Gálová Elena Horska RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN Polityki Europejskie, Finanse i Marketing |
| title | RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN |
| title_full | RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN |
| title_fullStr | RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN |
| title_full_unstemmed | RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN |
| title_short | RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN |
| title_sort | retail marketing strategies and innovations in the practice of a retail chain |
| url | https://pefim.sggw.pl/article/view/4786 |
| work_keys_str_mv | AT jakubbercik retailmarketingstrategiesandinnovationsinthepracticeofaretailchain AT janagalova retailmarketingstrategiesandinnovationsinthepracticeofaretailchain AT elenahorska retailmarketingstrategiesandinnovationsinthepracticeofaretailchain |