Communication for development in Africa
A major concem about African development is not so much that the war on povelfy is far from being won but because the practice of development administrators lacks professionalism. Calls for involving beneficiaries in democratic project decision making, for conducting systematic social science resea...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1881 |
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| Summary: | A major concem about African development is not so much that the war on
povelfy is far from being won but because the practice of development
administrators lacks professionalism. Calls for involving beneficiaries in
democratic project decision making, for conducting systematic social
science research as the basis for external intervention, and for building the
capacities of indigenous officials to reduce national dependence on
expatriate expertise have gone unheeded. Development policies,
nowadays are sound but until these are properly carried out poverty
eradication will be impOSSible. The paper argues that it will require
development communication expertise to cany out the above policies and
hence the need for development support communication experts in
development programming. The paper examines the promise DSC has for
making projects work better and urges donor agencies to incorporate it into
their projects.
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| ISSN: | 0259-0069 2957-7950 |