Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior
Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness. This study implies that the dual-channel supply chain is built up by online channel controlled by manufacture...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2014/536576 |
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| _version_ | 1832549212039938048 |
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| author | Yongmei Liu Chunjie Ding Chen Fan Xiaohong Chen |
| author_facet | Yongmei Liu Chunjie Ding Chen Fan Xiaohong Chen |
| author_sort | Yongmei Liu |
| collection | DOAJ |
| description | Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness. This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively. Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness. Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed. Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance. |
| format | Article |
| id | doaj-art-06572361bc0f43f78a0b05846aa78d8c |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-06572361bc0f43f78a0b05846aa78d8c2025-02-03T06:11:46ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2014-01-01201410.1155/2014/536576536576Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding BehaviorYongmei Liu0Chunjie Ding1Chen Fan2Xiaohong Chen3Business School, Central South University, Changsha, Hunan 410083, ChinaBusiness School, Central South University, Changsha, Hunan 410083, ChinaBusiness School, Central South University, Changsha, Hunan 410083, ChinaBusiness School, Central South University, Changsha, Hunan 410083, ChinaUnder dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness. This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively. Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness. Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed. Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance.http://dx.doi.org/10.1155/2014/536576 |
| spellingShingle | Yongmei Liu Chunjie Ding Chen Fan Xiaohong Chen Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior Discrete Dynamics in Nature and Society |
| title | Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior |
| title_full | Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior |
| title_fullStr | Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior |
| title_full_unstemmed | Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior |
| title_short | Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior |
| title_sort | pricing decision under dual channel structure considering fairness and free riding behavior |
| url | http://dx.doi.org/10.1155/2014/536576 |
| work_keys_str_mv | AT yongmeiliu pricingdecisionunderdualchannelstructureconsideringfairnessandfreeridingbehavior AT chunjieding pricingdecisionunderdualchannelstructureconsideringfairnessandfreeridingbehavior AT chenfan pricingdecisionunderdualchannelstructureconsideringfairnessandfreeridingbehavior AT xiaohongchen pricingdecisionunderdualchannelstructureconsideringfairnessandfreeridingbehavior |