Managing communication in the organisation
The first part of this article provides an overview of communication management as an organisation function, and in doing so adopts a systems approach showing the interdependency of the various SUbsystems. The role of the communication manager as channel in the communication process, uniting the va...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1856 |
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| _version_ | 1832593748919320576 |
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| author | T Claassen T Claassen Sonja Verwey |
| author_facet | T Claassen T Claassen Sonja Verwey |
| author_sort | T Claassen T Claassen |
| collection | DOAJ |
| description |
The first part of this article provides an overview of communication
management as an organisation function, and in doing so adopts a
systems approach showing the interdependency of the various
SUbsystems. The role of the communication manager as channel in the
communication process, uniting the various subsystems as an effective
functioning whole, is discussed. Conceptualising integrated
communication and its role in the market environment, as well as
advantages associated with such an approach, the article argues that an
integrated approach is needed to successfully manage communication in
the organisation. In the second part, an integrated communication
management model is proposed, showing communication management at
the micro, meso and macro levels of the organisation. Exploring some of
the factors that may impede support for an integrated approach, the
authors conclude that implementation of an integrated communication
management model impacts significantly on the role of the
communication manager as attitude and opinion leader, both inside and
outside the organisation.
|
| format | Article |
| id | doaj-art-0610d349387e4d0689e86966180ddc30 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-0610d349387e4d0689e86966180ddc302025-01-20T08:49:50ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0117210.36615/jcsa.v17i2.1856Managing communication in the organisationT Claassen T Claassen0Sonja Verwey1University of JohannesburgUniversity of Johannesburg The first part of this article provides an overview of communication management as an organisation function, and in doing so adopts a systems approach showing the interdependency of the various SUbsystems. The role of the communication manager as channel in the communication process, uniting the various subsystems as an effective functioning whole, is discussed. Conceptualising integrated communication and its role in the market environment, as well as advantages associated with such an approach, the article argues that an integrated approach is needed to successfully manage communication in the organisation. In the second part, an integrated communication management model is proposed, showing communication management at the micro, meso and macro levels of the organisation. Exploring some of the factors that may impede support for an integrated approach, the authors conclude that implementation of an integrated communication management model impacts significantly on the role of the communication manager as attitude and opinion leader, both inside and outside the organisation. https://journals.uj.ac.za/index.php/jcsa/article/view/1856f communication managementorganisation functioninterdependencySUbsystemscommunication managercommunication process |
| spellingShingle | T Claassen T Claassen Sonja Verwey Managing communication in the organisation Communicare f communication management organisation function interdependency SUbsystems communication manager communication process |
| title | Managing communication in the organisation |
| title_full | Managing communication in the organisation |
| title_fullStr | Managing communication in the organisation |
| title_full_unstemmed | Managing communication in the organisation |
| title_short | Managing communication in the organisation |
| title_sort | managing communication in the organisation |
| topic | f communication management organisation function interdependency SUbsystems communication manager communication process |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1856 |
| work_keys_str_mv | AT tclaassentclaassen managingcommunicationintheorganisation AT sonjaverwey managingcommunicationintheorganisation |