The Metaverse Territorial Brand: A Contemporary Concept
The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It...
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MDPI AG
2024-09-01
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| Series: | Encyclopedia |
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| author | Giovana Goretti Feijó Almeida |
| author_facet | Giovana Goretti Feijó Almeida |
| author_sort | Giovana Goretti Feijó Almeida |
| collection | DOAJ |
| description | The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It also encompasses two interconnected physical scales: the territorial and the regional, involved in another type of emerging territorial scale, known as the metaversal scale. Therefore, the “Metaverse Territorial Brand” is a digital-immersive extension of the territorial brand of physical territories, encompassing specific geographical and cultural aspects, but directed to the metaverse environment. This brand is a symbolic digital construction, but also a multifaceted one that incorporates discursive and visual elements, articulated by the social actors of the immersive territory, aiming to create a specific and distinct identity for a space in the metaverse. When talking about social actors in the metaverse (users), we highlight that this set of actors may or may not be the same as the physical territory. It is also important to highlight that both the territorial brand directed to physical territories and the “Metaverse Territorial Brand” are formed from the power relations of a given set of social actors. Therefore, without the strategic intention of a plurality of social actors that stimulate these relationships, there is no type of territorial brand involved. |
| format | Article |
| id | doaj-art-059f8fad53284ae8bf24c5a7ee999eca |
| institution | DOAJ |
| issn | 2673-8392 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Encyclopedia |
| spelling | doaj-art-059f8fad53284ae8bf24c5a7ee999eca2025-08-20T02:55:45ZengMDPI AGEncyclopedia2673-83922024-09-01441472148110.3390/encyclopedia4040095The Metaverse Territorial Brand: A Contemporary ConceptGiovana Goretti Feijó Almeida0CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, PortugalThe “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It also encompasses two interconnected physical scales: the territorial and the regional, involved in another type of emerging territorial scale, known as the metaversal scale. Therefore, the “Metaverse Territorial Brand” is a digital-immersive extension of the territorial brand of physical territories, encompassing specific geographical and cultural aspects, but directed to the metaverse environment. This brand is a symbolic digital construction, but also a multifaceted one that incorporates discursive and visual elements, articulated by the social actors of the immersive territory, aiming to create a specific and distinct identity for a space in the metaverse. When talking about social actors in the metaverse (users), we highlight that this set of actors may or may not be the same as the physical territory. It is also important to highlight that both the territorial brand directed to physical territories and the “Metaverse Territorial Brand” are formed from the power relations of a given set of social actors. Therefore, without the strategic intention of a plurality of social actors that stimulate these relationships, there is no type of territorial brand involved.https://www.mdpi.com/2673-8392/4/4/95metaverse territorial brandmetaverseimmersive and digital territory |
| spellingShingle | Giovana Goretti Feijó Almeida The Metaverse Territorial Brand: A Contemporary Concept Encyclopedia metaverse territorial brand metaverse immersive and digital territory |
| title | The Metaverse Territorial Brand: A Contemporary Concept |
| title_full | The Metaverse Territorial Brand: A Contemporary Concept |
| title_fullStr | The Metaverse Territorial Brand: A Contemporary Concept |
| title_full_unstemmed | The Metaverse Territorial Brand: A Contemporary Concept |
| title_short | The Metaverse Territorial Brand: A Contemporary Concept |
| title_sort | metaverse territorial brand a contemporary concept |
| topic | metaverse territorial brand metaverse immersive and digital territory |
| url | https://www.mdpi.com/2673-8392/4/4/95 |
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