Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study: Online store customers)
Purpose: The current research examines the impact of customization and information richness strategies on customer trust and purchase intention on e-commerce websites, as well as the moderating role of business intelligence in these processes.Methodology: His research is applied in its purpose and c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2025-02-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_209190_35cff7f4c989b342f3867f1b9120cc49.pdf |
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