EVALUATING THE IMPACT OF MASS TOURISM ON THE HOSPITALITY INDUSTRY AND TOURISM DESTINATION DEVELOPMENT OF CROSS RIVER STATE, NIGERIA
This research aimed to evaluate the impact of mass tourism on the hospitality industry and tourism destination development in Cross River State, Nigeria. Primary and secondary data were collected through a checklist and questionnaire, and subsequently analyzed using one-way analysis of variance (A...
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| Main Authors: | , , , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55321-1293.pdf |
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| Summary: | This research aimed to evaluate the impact of mass tourism on the hospitality industry and tourism destination
development in Cross River State, Nigeria. Primary and secondary data were collected through a checklist and questionnaire, and
subsequently analyzed using one-way analysis of variance (ANOVA) and the Pearson Product Moment Correlation Coefficient.
The findings indicated that Transcorp Hotel and Azari had the highest number of visitor arrivals, with Cuba contributing the
largest percentage of tourists in the region. Moreover, the study identified overcrowding and an increase in crime rates as the
primary challenges associated with mass tourism in the area. Consequently, the results emphasize the necessity of implementing
effective measures to alleviate the negative impacts of overcrowding and address the challenges arising from mass tourism.
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| ISSN: | 2065-0817 2065-1198 |