EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN
The article examines the components contributing to the tourist appeal of cultural sites in the Republic of Kazakhstan, exploring the intricate relationship between their attractiveness and cultural significance. This is vital for promoting sustainable tourism, fostering cultural exchange, and pre...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2024-11-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56419-1333.pdf |
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| author | Dinara KADYRBEKOVA Aza YEVLOYEVA Albina BEIKITOVA Yerkegul DYUSSEKEYEVA Bakyt AKTYMBAYEVA Adil MOLDAGALIYEV Yerlan ISSAKOV Lóránt Dénes DÁVID* |
| author_facet | Dinara KADYRBEKOVA Aza YEVLOYEVA Albina BEIKITOVA Yerkegul DYUSSEKEYEVA Bakyt AKTYMBAYEVA Adil MOLDAGALIYEV Yerlan ISSAKOV Lóránt Dénes DÁVID* |
| author_sort | Dinara KADYRBEKOVA |
| collection | DOAJ |
| description | The article examines the components contributing to the tourist appeal of cultural sites in the Republic of Kazakhstan,
exploring the intricate relationship between their attractiveness and cultural significance. This is vital for promoting sustainable
tourism, fostering cultural exchange, and preserving shared cultural heritage for future generations. Understanding what makes a
place attractive to tourists is crucial for destination marketing, sustainable tourism planning, and revenue generation. The study was
conducted in the context of the search for ways to popularize cultural heritage in domestic tourism. Fifteen distinct variables were
identified to delineate the allure of these sites, encompassing criteria such as historical significance, aesthetic and architectural value,
integration of a cultural object with the natural landscape and environment, involvement of the local community in the promotion
and preservation of cultural heritage, among others. A comprehensive questionnaire was devised based on these variables,
serving as the foundation for a survey where participants rated the significance of each variable on a 5-point scale. The survey
garnered responses from 1,728 residents spanning all regions of Kazakhstan. Through correlation analysis, the acquired ratings
were scrutinized, unveiling interconnections among variables and elucidating the primary factors shaping the attractiveness of
cultural sites, namely safety and security at the site, the historical significance, accessibility for people with special needs,
aesthetic and architectural value, as well as the availability of amenities such as restrooms, information centers, and guided tours. |
| format | Article |
| id | doaj-art-04683b1702224dc3bee6caf19a7a82fd |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-04683b1702224dc3bee6caf19a7a82fd2025-02-04T14:53:17ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-11-0156411627163610.30892/gtg.56419-1333EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTANDinara KADYRBEKOVA0Aza YEVLOYEVA1Albina BEIKITOVA2Yerkegul DYUSSEKEYEVA3Bakyt AKTYMBAYEVA4Adil MOLDAGALIYEV5Yerlan ISSAKOV6Lóránt Dénes DÁVID*7Kazakh Academy of Sports and Tourism, Tourism Faculty, Tourism and Services Department, Almaty, Kazakhstan, e-mail: 6537275@mail.ruSh. Ualikhanov Kokshetau University, Graduate School of Business and Law, Business and Service Department, Kokshetau, Kazakhstan, e-mail: aevloeva@shokan.edu.kzAbai Kazakh National Pedagogical University, Faculty of Natural Sciences and Geography, Department of Geography and Ecology, Almaty, Kazakhstan, e-mail: ban_1985@mail.ruKazakh Academy of Sports and Tourism, Tourism Faculty, Tourism and Services Department, Almaty, Kazakhstan, e-mail: erkegul-94@mail.ruAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: b.aktymbaeva@mail.ruAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: adil_info@mail.ruAbai Kazakh National Pedagogical University, Faculty of Natural Sciences and Geography, Department of Geography and Ecology, Almaty, Kazakhstan, e-mail: erlan.issakov@gmail.comJohn von Neumann University, Faculty of Economics and Business, Kecskemét, Hungary; Hungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Gödöllő, Hungary; Eötvös Loránd University, Faculty of Social Sciences, Savaria University Centre, Savaria Department of Business Economics, Szombathely, Hungary; Széchenyi István University, Győr, Hungary, e-mail: dr.david.lorant@gmail.comThe article examines the components contributing to the tourist appeal of cultural sites in the Republic of Kazakhstan, exploring the intricate relationship between their attractiveness and cultural significance. This is vital for promoting sustainable tourism, fostering cultural exchange, and preserving shared cultural heritage for future generations. Understanding what makes a place attractive to tourists is crucial for destination marketing, sustainable tourism planning, and revenue generation. The study was conducted in the context of the search for ways to popularize cultural heritage in domestic tourism. Fifteen distinct variables were identified to delineate the allure of these sites, encompassing criteria such as historical significance, aesthetic and architectural value, integration of a cultural object with the natural landscape and environment, involvement of the local community in the promotion and preservation of cultural heritage, among others. A comprehensive questionnaire was devised based on these variables, serving as the foundation for a survey where participants rated the significance of each variable on a 5-point scale. The survey garnered responses from 1,728 residents spanning all regions of Kazakhstan. Through correlation analysis, the acquired ratings were scrutinized, unveiling interconnections among variables and elucidating the primary factors shaping the attractiveness of cultural sites, namely safety and security at the site, the historical significance, accessibility for people with special needs, aesthetic and architectural value, as well as the availability of amenities such as restrooms, information centers, and guided tours.https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56419-1333.pdftourist attractionscultural heritagecultural tourismtourism attractivenesscorrelation analysis |
| spellingShingle | Dinara KADYRBEKOVA Aza YEVLOYEVA Albina BEIKITOVA Yerkegul DYUSSEKEYEVA Bakyt AKTYMBAYEVA Adil MOLDAGALIYEV Yerlan ISSAKOV Lóránt Dénes DÁVID* EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN Geo Journal of Tourism and Geosites tourist attractions cultural heritage cultural tourism tourism attractiveness correlation analysis |
| title | EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN |
| title_full | EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN |
| title_fullStr | EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN |
| title_full_unstemmed | EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN |
| title_short | EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN |
| title_sort | exploring the tourist attractiveness of cultural sites the case of kazakhstan |
| topic | tourist attractions cultural heritage cultural tourism tourism attractiveness correlation analysis |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56419-1333.pdf |
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