Social Media: The New Frontier for Human Resource Management in Asia

Social media has become an increasingly vital tool for human resource management (HRM) in many parts of the globe. However, Asian societies have adopted social media for HRM at a lesser rate than Western cultures, which are more egalitarian and open, leading to greater comfort with using social medi...

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Main Authors: Ismi Rajiani, Deasy Arisanty, I Gede Riana
Format: Article
Language:English
Published: Wiley 2024-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/2024/6664626
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author Ismi Rajiani
Deasy Arisanty
I Gede Riana
author_facet Ismi Rajiani
Deasy Arisanty
I Gede Riana
author_sort Ismi Rajiani
collection DOAJ
description Social media has become an increasingly vital tool for human resource management (HRM) in many parts of the globe. However, Asian societies have adopted social media for HRM at a lesser rate than Western cultures, which are more egalitarian and open, leading to greater comfort with using social media for professional interactions, even with superiors. This article provides a comprehensive literature review on the use of social media in HRM in Asian societies. The review analyzes 590 studies published between 2013 and 2023, following the PRISMA protocol for systematic reviews and using VOSviewer. The results indicate that the number of publications on this topic has fluctuated, with a notable increase in interest since 2015. The most prolific countries in terms of publications are India, China, Malaysia, Indonesia, Saudi Arabia, Pakistan, Taiwan, South Korea, Thailand, and the UAE. The study identifies significant research clusters and discusses the difficulties encountered when implementing social media technologies in HRM within an Asian context. These obstacles include cultural factors such as collectivism, power distance, and privacy concerns. The controversial findings regarding the distinction between excellent research and practical implementation demonstrate the need for additional research to understand better the potential benefits and challenges of incorporating social media into HRM practices in the region.
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spelling doaj-art-044c663701134cdf9b5da5169f6882412025-02-03T07:23:24ZengWileyHuman Behavior and Emerging Technologies2578-18632024-01-01202410.1155/2024/6664626Social Media: The New Frontier for Human Resource Management in AsiaIsmi Rajiani0Deasy Arisanty1I Gede Riana2Department of Social StudiesDepartment of Geography EducationDepartment of ManagementSocial media has become an increasingly vital tool for human resource management (HRM) in many parts of the globe. However, Asian societies have adopted social media for HRM at a lesser rate than Western cultures, which are more egalitarian and open, leading to greater comfort with using social media for professional interactions, even with superiors. This article provides a comprehensive literature review on the use of social media in HRM in Asian societies. The review analyzes 590 studies published between 2013 and 2023, following the PRISMA protocol for systematic reviews and using VOSviewer. The results indicate that the number of publications on this topic has fluctuated, with a notable increase in interest since 2015. The most prolific countries in terms of publications are India, China, Malaysia, Indonesia, Saudi Arabia, Pakistan, Taiwan, South Korea, Thailand, and the UAE. The study identifies significant research clusters and discusses the difficulties encountered when implementing social media technologies in HRM within an Asian context. These obstacles include cultural factors such as collectivism, power distance, and privacy concerns. The controversial findings regarding the distinction between excellent research and practical implementation demonstrate the need for additional research to understand better the potential benefits and challenges of incorporating social media into HRM practices in the region.http://dx.doi.org/10.1155/2024/6664626
spellingShingle Ismi Rajiani
Deasy Arisanty
I Gede Riana
Social Media: The New Frontier for Human Resource Management in Asia
Human Behavior and Emerging Technologies
title Social Media: The New Frontier for Human Resource Management in Asia
title_full Social Media: The New Frontier for Human Resource Management in Asia
title_fullStr Social Media: The New Frontier for Human Resource Management in Asia
title_full_unstemmed Social Media: The New Frontier for Human Resource Management in Asia
title_short Social Media: The New Frontier for Human Resource Management in Asia
title_sort social media the new frontier for human resource management in asia
url http://dx.doi.org/10.1155/2024/6664626
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AT deasyarisanty socialmediathenewfrontierforhumanresourcemanagementinasia
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