Navigating Uncertainty: Adaptive Strategies for Early Stage Startup Success in Dynamic Markets

This paper examines the adaptive strategies of early-stage startups in the face of market uncertainty. The purpose of the study is to understand the predominant and missing elements of adaptive strategies that startups use. At the hypothesis level, it is hypothesized that under conditions of high ma...

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Bibliographic Details
Main Author: E. D. Pavlyukevich
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2024-08-01
Series:Управленческое консультирование
Subjects:
Online Access:https://www.acjournal.ru/jour/article/view/2566
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