Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the...
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| Format: | Article |
| Language: | deu |
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2024-07-01
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| Online Access: | https://journals.openedition.org/viatourism/10977 |
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| author | Julie Deramond Pauline Grison Eric Triquet |
| author_facet | Julie Deramond Pauline Grison Eric Triquet |
| author_sort | Julie Deramond |
| collection | DOAJ |
| description | This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity. |
| format | Article |
| id | doaj-art-04280960343b4d5aa34b1ae777fd3e5c |
| institution | Kabale University |
| issn | 2259-924X |
| language | deu |
| publishDate | 2024-07-01 |
| publisher | Association Via@ |
| record_format | Article |
| series | Via@ |
| spelling | doaj-art-04280960343b4d5aa34b1ae777fd3e5c2025-01-30T14:06:21ZdeuAssociation Via@Via@2259-924X2024-07-012510.4000/123gxValorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniaisJulie DeramondPauline GrisonEric TriquetThis article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity.https://journals.openedition.org/viatourism/10977TourismHeritageOlive TreeCommunicationAlpillesImages |
| spellingShingle | Julie Deramond Pauline Grison Eric Triquet Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais Via@ Tourism Heritage Olive Tree Communication Alpilles Images |
| title | Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais |
| title_full | Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais |
| title_fullStr | Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais |
| title_full_unstemmed | Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais |
| title_short | Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais |
| title_sort | valorizacao turistica da oliveira em saint remy de provence entre a requalificacao simbolica e a deturpacao dos valores patrimoniais |
| topic | Tourism Heritage Olive Tree Communication Alpilles Images |
| url | https://journals.openedition.org/viatourism/10977 |
| work_keys_str_mv | AT juliederamond valorizacaoturisticadaoliveiraemsaintremydeprovenceentrearequalificacaosimbolicaeadeturpacaodosvalorespatrimoniais AT paulinegrison valorizacaoturisticadaoliveiraemsaintremydeprovenceentrearequalificacaosimbolicaeadeturpacaodosvalorespatrimoniais AT erictriquet valorizacaoturisticadaoliveiraemsaintremydeprovenceentrearequalificacaosimbolicaeadeturpacaodosvalorespatrimoniais |