Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais

This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the...

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Main Authors: Julie Deramond, Pauline Grison, Eric Triquet
Format: Article
Language:deu
Published: Association Via@ 2024-07-01
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/10977
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author Julie Deramond
Pauline Grison
Eric Triquet
author_facet Julie Deramond
Pauline Grison
Eric Triquet
author_sort Julie Deramond
collection DOAJ
description This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity.
format Article
id doaj-art-04280960343b4d5aa34b1ae777fd3e5c
institution Kabale University
issn 2259-924X
language deu
publishDate 2024-07-01
publisher Association Via@
record_format Article
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spelling doaj-art-04280960343b4d5aa34b1ae777fd3e5c2025-01-30T14:06:21ZdeuAssociation Via@Via@2259-924X2024-07-012510.4000/123gxValorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniaisJulie DeramondPauline GrisonEric TriquetThis article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity.https://journals.openedition.org/viatourism/10977TourismHeritageOlive TreeCommunicationAlpillesImages
spellingShingle Julie Deramond
Pauline Grison
Eric Triquet
Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
Via@
Tourism
Heritage
Olive Tree
Communication
Alpilles
Images
title Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
title_full Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
title_fullStr Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
title_full_unstemmed Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
title_short Valorização turística da oliveira em Saint-Rémy de Provence: entre a requalificação simbólica e a deturpação dos valores patrimoniais
title_sort valorizacao turistica da oliveira em saint remy de provence entre a requalificacao simbolica e a deturpacao dos valores patrimoniais
topic Tourism
Heritage
Olive Tree
Communication
Alpilles
Images
url https://journals.openedition.org/viatourism/10977
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AT paulinegrison valorizacaoturisticadaoliveiraemsaintremydeprovenceentrearequalificacaosimbolicaeadeturpacaodosvalorespatrimoniais
AT erictriquet valorizacaoturisticadaoliveiraemsaintremydeprovenceentrearequalificacaosimbolicaeadeturpacaodosvalorespatrimoniais