Impact of warning pictorials and size on perceived effectiveness of cigar warning labels in a nationally representative between-subjects experiment

Impact of warning pictorials and size on perceived effectiveness of cigar warning labels in a nationally representative between-subjects experiment

Background People who smoke cigars often have misperceptions about the associated risks, contributing to rises in smoking rates. This study investigates the perceived warning effectiveness (PWE) of health warning labels (HWLs) on cigar packages. We tested the impact of warning type and warning size...

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Bibliographic Details
Main Authors: James F Thrasher, Tara L Queen, Jennifer Cornacchione Ross, Sarah D Kowitt, Leah M Ranney, Adam O Goldstein, Chineme Enyioha, Desmond Jenson, Paschal Sheeran, Sonia A Clark, Kristen L Jarman, Michelle Z Yang
Format: Article
Language:English
Published: BMJ Publishing Group 2025-01-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/15/1/e088482.full
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