Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour

In South Africa social and behavioural communication interventions are a critical component of HIV/AIDS prevention, and numerous communication campaigns have been implemented intensively across the country through government initiatives and nongovernmental organisations over the past decade. The aim...

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Main Authors: Karl Peltzer, Warren Parker, Musawenkosi Mabaso, Elias Makonko, Khangelani Zuma, Shandir Ramlagan
Format: Article
Language:English
Published: Wiley 2012-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1100/2012/384608
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author Karl Peltzer
Warren Parker
Musawenkosi Mabaso
Elias Makonko
Khangelani Zuma
Shandir Ramlagan
author_facet Karl Peltzer
Warren Parker
Musawenkosi Mabaso
Elias Makonko
Khangelani Zuma
Shandir Ramlagan
author_sort Karl Peltzer
collection DOAJ
description In South Africa social and behavioural communication interventions are a critical component of HIV/AIDS prevention, and numerous communication campaigns have been implemented intensively across the country through government initiatives and nongovernmental organisations over the past decade. The aim of this paper is to assess the reach of HIV and AIDS communication campaigns in conjunction with contributions to knowledge, attitudes, and HIV risk behaviours in the general population in South Africa. The sample included in this nationally representative cross-sectional survey was 13234 people aged 15–55 years. Overall, the study found that there was high exposure to 18 different HIV communication programmes (median 6 programmes and 14 programmes more than 30%) across different age groups. Most programmes were more often seen or heard by young people aged between 15 and 24 years. In multivariate analysis, greater exposure to HIV mass communication programmes was associated with greater HIV knowledge, condom use at last sex, having tested for HIV in the past 12 months, and less stigmatizing attitude toward PLWHA.
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series The Scientific World Journal
spelling doaj-art-0308fa6b4a084431813e0b17fb4798fe2025-02-03T01:20:40ZengWileyThe Scientific World Journal1537-744X2012-01-01201210.1100/2012/384608384608Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk BehaviourKarl Peltzer0Warren Parker1Musawenkosi Mabaso2Elias Makonko3Khangelani Zuma4Shandir Ramlagan5HIV/AIDS, STIs and TB (HAST), Human Sciences Research Council, Private Bag X41, Pretoria 0001, South AfricaCentre for AIDS Development, Research and Evaluation, P.O. Box 30829, Braamfontein 2017, South AfricaHIV/AIDS, STIs and TB (HAST), Human Sciences Research Council, Private Bag X41, Pretoria 0001, South AfricaHIV/AIDS, STIs and TB (HAST), Human Sciences Research Council, Private Bag X41, Pretoria 0001, South AfricaHIV/AIDS, STIs and TB (HAST), Human Sciences Research Council, Private Bag X41, Pretoria 0001, South AfricaHIV/AIDS, STIs and TB (HAST), Human Sciences Research Council, Private Bag X41, Pretoria 0001, South AfricaIn South Africa social and behavioural communication interventions are a critical component of HIV/AIDS prevention, and numerous communication campaigns have been implemented intensively across the country through government initiatives and nongovernmental organisations over the past decade. The aim of this paper is to assess the reach of HIV and AIDS communication campaigns in conjunction with contributions to knowledge, attitudes, and HIV risk behaviours in the general population in South Africa. The sample included in this nationally representative cross-sectional survey was 13234 people aged 15–55 years. Overall, the study found that there was high exposure to 18 different HIV communication programmes (median 6 programmes and 14 programmes more than 30%) across different age groups. Most programmes were more often seen or heard by young people aged between 15 and 24 years. In multivariate analysis, greater exposure to HIV mass communication programmes was associated with greater HIV knowledge, condom use at last sex, having tested for HIV in the past 12 months, and less stigmatizing attitude toward PLWHA.http://dx.doi.org/10.1100/2012/384608
spellingShingle Karl Peltzer
Warren Parker
Musawenkosi Mabaso
Elias Makonko
Khangelani Zuma
Shandir Ramlagan
Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
The Scientific World Journal
title Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
title_full Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
title_fullStr Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
title_full_unstemmed Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
title_short Impact of National HIV and AIDS Communication Campaigns in South Africa to Reduce HIV Risk Behaviour
title_sort impact of national hiv and aids communication campaigns in south africa to reduce hiv risk behaviour
url http://dx.doi.org/10.1100/2012/384608
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