Castle Lite
One of South Africa’s most successful recent branding initiatives is the rebranding and repositioning of SABMiller’s Castle Lite beer. Light beer branding has a long and successful history in the United States, where brand names like Bud Light have long held a significant market share. However, sal...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1637 |
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