A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany

A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany

IntroductionSocial media influencers focussing on beauty, fashion, and fitness topics (BFFI) are important opinion leaders on Instagram. Nevertheless, they are criticized for their potential negative influence on their followers' physical and mental health due to their potentially biased self-p...

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Bibliographic Details
Main Authors: Daniel Zimmermann, Colleen Schneider, Kai Kaspar
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Psychology
Subjects:
influencers
Instagram
self-presentation
authenticity
role model
social desirability
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1472514/full
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