INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE
Web analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1459 |
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| _version_ | 1832541799113031680 |
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| author | O. V. Demkina N. G. Shalamova |
| author_facet | O. V. Demkina N. G. Shalamova |
| author_sort | O. V. Demkina |
| collection | DOAJ |
| description | Web analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization based on improving the web analytics system, focused on three aspects, has been examined: analysis of user behavior, analysis of the organization’s performance results, and analysis of user satisfaction. To determine the state of web analytics in the organization, as well as its influence on the profitability of a company, a matrix of web analytics influence on the profitability of the organization based on the A. Koshik matrix, − has been developed. |
| format | Article |
| id | doaj-art-01d9e2a1b9bc4e128e405c95c4f4565c |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-01d9e2a1b9bc4e128e405c95c4f4565c2025-02-04T08:27:59ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-06-0105566110.26425/1816-4277-2019-5-56-611369INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCEO. V. Demkina0N. G. Shalamova1State University of ManagementState University of ManagementWeb analytics allows you to collect and analyze information about visitors of Internet resources.The main metrics, used in web analytics, have been considered in the article, including domestic organizations in various fields of activity. The issue of increasing the profitability of an organization based on improving the web analytics system, focused on three aspects, has been examined: analysis of user behavior, analysis of the organization’s performance results, and analysis of user satisfaction. To determine the state of web analytics in the organization, as well as its influence on the profitability of a company, a matrix of web analytics influence on the profitability of the organization based on the A. Koshik matrix, − has been developed.https://vestnik.guu.ru/jour/article/view/1459web analyticsmetricsprofitability of the organizationlevel of web analytics developmentinterference matrix |
| spellingShingle | O. V. Demkina N. G. Shalamova INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE Вестник университета web analytics metrics profitability of the organization level of web analytics development interference matrix |
| title | INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE |
| title_full | INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE |
| title_fullStr | INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE |
| title_full_unstemmed | INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE |
| title_short | INVESTIGATION OF THE WEB ANALYTICS ROLE IN IMPROVING THE EFFICIENCY OF THE ORGANIZATION`S PERFORMANCE |
| title_sort | investigation of the web analytics role in improving the efficiency of the organization s performance |
| topic | web analytics metrics profitability of the organization level of web analytics development interference matrix |
| url | https://vestnik.guu.ru/jour/article/view/1459 |
| work_keys_str_mv | AT ovdemkina investigationofthewebanalyticsroleinimprovingtheefficiencyoftheorganizationsperformance AT ngshalamova investigationofthewebanalyticsroleinimprovingtheefficiencyoftheorganizationsperformance |